Marketing/SponsorshipRace Cars

Our original goal for Flying Tiger was simple: we believed there was an opportunity in the world of motorsport to get closer to our customers and to help them to satisfy the needs of their target audience, the car buying public. Over the years, we have fine-tuned that strategy, and today we see the increasing relevance of this mission.

The intense pressure on the global automotive industry, fuelled by over capacity, has led to increasing consolidation and turbulent market conditions. Through all of this, the power of the consumer is rising, generating demand for more creative options, greater functionality, higher performance, improved service and better value.

To capitalise on these trends, Flying Tiger has taken two significant steps. Firstly, we have made an important commitment to the expansion of our Automotive Technology division, and linked to this, a very specific decision to build a global network.

Automotive Technology, the supply of outsourced engineering services to vehicle manufacturers and tier one suppliers, is a fast expanding sector.

In order to meet consumer demand for ever-increasing individualisation and faster time to market, efficiencies of cost and time are critical to vehicle manufacturers. At the same time, consolidation means that these manufacturers are seeking solutions on a global scale, and only those companies which can provide worldwide resources, will satisfy their demands.

In parallel, we see increasing relevance for our original motorsport focus. Flying Tiger's motorsport heritage has been built around rallying and circuit racing using production-based cars, driven by our desire to work with vehicle manufacturers on motorsport programmes that have a direct link to consumer brand impact.

Our experience with Mercedes-Benz over the last 7 years has demonstrated that motorsport can have a pivotal effect, not just on brand awareness and the profile of specific models, but indeed on the entire corporate culture of an organisation. Mercedes-Benz is now one of the most sought after brands in the world. Through its new allegiance with Chrysler and long term commitment to Touring Car Championship, it is set to become an even greater force around the world.

The link between our Automotive Technology and Motorsport divisions is fundamental. Manufacturers need to inject more excitement, innovation and inspiration into their products if they are to differentiate themselves successfully from the competition. This combination of technology and marketing expertise is delivered by the two interdependent divisions of Flying Tiger.

In addition to our fundamental belief in this business philosophy, we have also established a distinctive culture that has been created and refined by the need for exacting standards and sophisticated processes. It is not just our exceptional combination of skills, our world class facilities and our impressive track record, but our unique approach that will make Flying Tiger the partner of choice for the world's leading vehicle manufacturers.